One pipe · two surfaces

Publish everywhere — from your product or ours

VariantPost is the multi-tenant social posting pipe. Builders embed the API. Teams use the App to connect accounts, compose with per-network variants, schedule, and track deliveries.

Open App API quickstart API console

API api.variantpost.com · App app.variantpost.com · Docs variantpost.com/docs

Built for platforms and for people

Same adapters underneath. Pick the surface that fits.

For builders

API

Multi-tenant publish pipe other apps call. Keys, white-label Connect, variants-first posts, webhooks, usage metering. Sandbox with sk_test_, live with sk_live_.

Read API docs Get keys
For teams

App

Connect your socials, compose with variants, schedule on a week calendar, watch delivery status, and reconnect when tokens die — without building the pipe.

Launch App App guide

On the pipe

Live capabilities shared by API tenants and the App.

  • Schedule + calendar Posts with scheduled_at; week calendar and lists in the App.
  • Per-network variants Different captions and media per network — not one caption everywhere.
  • Delivery status Deliveries, events, and job retry when a publish fails.
  • Reconnect Refresh dying tokens; connections surface needs_reconnect when known.

Networks

Honest status. Meta IG/FB/Threads Connect works in Development mode until App Review. LinkedIn company pages need LinkedIn Dev tier. TikTok Direct Post is API-gated.

  • Instagram Login Dev gated
  • Facebook Pages Dev gated
  • Threads Dev gated
  • LinkedIn personal Live
  • LinkedIn company Dev tier pending
  • X Live
  • YouTube Live
  • TikTok draft Draft
  • TikTok Direct Post Gated / soon
  • Bluesky When configured
  • Mastodon When configured
  • Telegram When configured

Not offered: WhatsApp, Snapchat.

Usage-priced, seats free on Connect

API customers meter publishes — not teammates who link accounts. Subscription tiers are on the pricing page.

Metered publishing

Pay for deliveries. Sandbox vs live is which key you send. Usage and events live in the API console.

See plans Open console
Free · Starter $29 · Pro $99 Draft allotments on the pricing page. Checkout Coming soon until billing is Live. Pricing details

Start with the surface that fits

Open App API quickstart App guide API console